hologram - hologram +

Hologram makes its North American debut via the n5MD imprint with their album "hologram +." "hologram +" melds together detailed post-rock instrumentation, subtle electronic textures, and thoughtful, yet meaningful, female vocals. While their carefully crafted songs may seem a bit out of place on a label founded on emotional electronics, upon further listens one finds that they are right at home amongst such kindred spirits as label-mates lights out asia and bitcrush. Hologram's direction reflects an original take on familiar genre themes, but pushes way beyond specific genre trappings by tossing aside the clichés and commonality to focus on the raw emotion involved in creating music. Hologram is exclusively licensed outside of Japan via Zankyo Records.